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As Gas Prices Fall, So Does Fuel Economy: Consumers Flock To Trucks When They See Low Prices At The Pump
As Gas Prices Fall, So Does Fuel Economy: Consumers Flock To Trucks When They See Low Prices At The Pump, from International Business Times. It might seem counterintuitive to buy a gas-guzzling vehicle that will last for years based on a temporary dr
Jan 7, 2015
Auto dealers want to deal, analysts say
Predictions for 2015—and Beyond, from Journal-News. Is this week the best week of the year to buy a new car? Depends on whom you ask. Some analysts call the year’s final few days prime time to approach auto dealerships with bargaining authority.
Dec 31, 2014
Predictions for 2015—and Beyond
Predictions for 2015—and Beyond, from Dealer Marketing Magazine. We’re at the start of a New Year, which is a great time to think about what’s ahead in 2015. So I thought I would share my top five predictions for 2015. First, I think 2015 will
Dec 31, 2014
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO
U.S. Auto Sector Tries to ‘Out-German the Germans,’ Says Cadillac CMO, from Advertising Age. Uwe Ellinghaus keeps finding himself in hot water for the things he says. Most recently, he took flack from the auto industry for declaring, R
Dec 31, 2014
How digital strategies draw auto shoppers onto the dealership floor
How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured by Detroit’s Big Three have the benefit of carrying reputable, world-class automotive brands. Thanks to
Dec 31, 2014
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Dealer ManagementMarketing StrategiesOwnershipSales & MarketingSales ManagementSales Strategies
Three Ways To Minimize Discounts and Improve Front-End Margins
If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five years ago, you’d likely notice a troubling trend. I’ve conducted this exercise with dealers recently as part of conversations about mar
Dec 30, 2014
Honda Gives Dealers Social Amp For Toy-Character Holiday Ads
Honda Gives Dealers Social Amp For Toy-Character Holiday Ads, from Forbes. Auto brands and dealers still have a long way to go to coordinate their marketing efforts effectively in the digital age, but Honda has harnessed up Pokey and enlisted G.I. Jo
Dec 22, 2014
Does Negotiating Cost Dealers Too Much?
Does Negotiating Cost Dealers Too Much?, from Wards Auto. Although people often say they disdain negotiating, the reality is they readily partake in it, often initiating it. Surveys indicate most car buyers dislike dealership price negotiations, but
Dec 22, 2014
MIGHTY ECONOMIC ENGINE Study shows region’s auto dealers pump $2.3B annually in sales into economy and provide 3,300 full-time jobs
MIGHTY ECONOMIC ENGINE Study shows region’s auto dealers pump $2.3B annually in sales into economy and provide 3,300 full-time jobs., from Lehigh Valley Business. Car sales are soaring and expected to get even better. The result is that sales a
Dec 22, 2014