6 Steps to Getting Referrals, from NCM Institute. The easiest lead to close is a referred lead. Unfortunately, not many automotive salespeople have mastered the art form. I’ve developed a simple, six-step process for obtaining referrals that will g

Talking with customers and prospects on the phone at a service center can sometimes wield some difficult situations – your service staff knows better than anyone how to handle a tricky situation with a car, but not always one with a customer on

Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not alone. Social media has become much more complex for dealers and it doesn’t live in its own silo anymore. It must be integrated with all y

‘Word of mouth’ has always been the most effective form of advertising, not only in the automobile business, but in virtually every category. Social networking, chat rooms and comments on business reviews open up the entire world to whatever the

8 Characteristics of a Top-Notch Customer Experience Manager We communicate with customers much more online today and it’s important to devote attention to who in your organization is best equipped to handle your most valued assets…your customer

FCA US Dealers: Service Revenue Just Got A Lot More Important, from Automotive Digital Marketing. FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, wh

Austin, Texas – April 29, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, today announced the integration of its award-winning CarStory Market Reports into the Autoblog marketplace, an AOL

10 ways mobile apps are bringing breakthrough technologies to business, from TechRepublic. The best mobile apps are giving companies unprecedented efficiency, convenience, and the ability to deliver a topnotch customer experience. Tens of thousands o

Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to