Animate Your Social Media Marketing With GIFs, from Marketing Land. Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it. If pitted against each other in a popularit

Take Advertising and Marketing Risks, Attract More Customers, from Dealer Marketing. Last month, we discussed Budweiser’s Super Bowl ad, “Brewed the Hard Way,” and how you can turn a “marketing mistake” into a sales boom in your dealership

When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re happy with your results, there’s a big, huge component that gets missed a lot. Making this simple

ToutApp adds team news feed to help salespeople get along, from Venture Beat. Like athletes, salespeople are constantly getting tips on how to run the race faster. But, although they’re also highly competitive, salespeople can benefit by seeing wha

Scripting Cold Calls Is A Bad Idea: Why Most Call Center Managers Have It Wrong, from Forbes. We’ve all been there. Maybe you worked in sales, or maybe you were fundraising, trying to get someone to pick up the phone and actually listen to you. Let

Fiat Chrysler wants to give dealership workers a free ride to college, from CNN. If the cost of college is weighing you down, now’s a good time to get a job at a Fiat Chrysler (FCAM) dealership. The automaker announced Monday that it will ro

Peak Performance and Outsell Join Forces to Deliver a Powerful Cross-channel Customer Engagement Solution, from 24-7 Press Release. CALABASAS, CA, April 30, 2015 — Peak Performance and Outsell have announced a business partnership and new prod

How Much Should My Dealership Invest in Digital Platforms?, from 9 Clouds Automotive Marketing. WHY DEALERSHIP MARKETERS SHOULD THINK LIKE WARREN BUFFETT There’s no question that with the top-down economics of manufacturer co-op programs, the motto

Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing, from Driving Sales. There’s a trend we’re seeing from the automotive industry that is both interesting and a little disturbing for conscientious vendors.