I always say the most successful marketers are the ones that look for problems and inefficiencies and implement new ways of thinking to solve them. There are those that follow, blend,

This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video is the ideal way to share the rallying cry of how your dealership developed,

Buckle up for the newest auto industry technological innovation. One that has the potential to move buyers down the sales funnel considerably faster than any other tool available. What is it? Virtual reality.

Today, consumers expect a 360-degree experience when it comes to shopping for a car, and engagement is critical at every stage of a customer’s lifecycle. But syncing the online and offline

Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and to stay competitive, dealers require the right arsenal of tactics and tools that will

Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay.

Google recently announced improvements for YouTube ads, which will give retailers more control over the branding experience for viewers. 

In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We’re searching for authenticity in ourselves

Digital marketing is quickly becoming one of the main methods dealerships use in order to promote their vehicles and services to potential and current clientele. Digital marketing encompasses