For dealers, your store often tells the story of your life. This is especially true for those second- and third-generation dealers. Every day, your dealership puts on a show for the consumer. The customers are your audience and you are the director.

Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th Digital Dealer Conference and Exposition: Real-life Online Sales Techniques. A short attention span discussion of what is working for dealerships online sa

San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs, announced today that it has reached a milestone

With more than 20 years in the dealership business, Joe Orr, of Dick Hannah Honda, is redefining the role of general manager in the 21st century. He’s a freak about the numbers and holds his vendors accountable. He knows where the traffic is coming

Research concludes that the job-generating CARS Program attracted new buyer profile without stealing sales from the future

Farmington Hills, Mich. ??? Mercedes-Benz Financial is now the first automotive financial services company to expand personalized and convenient account management features to all of its customers using smartphones like BlackBerry??, Droid ??, and ot

Houston, Texas ??? The National Alliance of Buy Here Pay Here Dealers (NABD) today announced the agenda for its 12th Annual National Conference at the Venetian Hotel & Casino in Las Vegas. ???We are excited about the fabulous new Venetian venue a

Here is a stark but simple fact: for the past year, the marketplace has offered fewer active buyers than needed to sustain the dealer community.   A Darwinian fight for survival proceeded; over the past year an alarming number of dealers went out o

Effective SEO campaigns are more than just keywords and meta tags It’s not news that search engine optimization has been a hot topic in the automotive industry for quite a while. You have probably spent a significant amount of time throughout the l