Why are you on social media? Everyone says it’s the “place to be in 2013,” but do you really know why your store needs to be there? Maybe you know the why, but you have an uncomfortable feeling about how to do it. You’re not alone. A recent

In a friendly ‘catch-up’ conversation with a dealership general manager I’ve known for 15 years, the subject moved to advertising, what’s working, what’s not and how things have changed in the past 20 years. That’s how I heard the story o

IRVINE, Calif. — Kia Motors America (KMA) today announced it will work with Google to provide content and search-based solutions enabled by Application Program Interfaces (APIs) for the second-generation of the automaker’s innovative UVO

Below are the top 25-most researched new and used cars on KBB.com during the month of December. RANK NEW RANK USED 1 HONDA ACCORD 1 HONDA ACCORD 2 HONDA CR-V 2 HONDA CIVIC 3 HONDA CIVIC 3 TOYOTA CAMRY 4 TOYOTA CAMRY 4 FORD F150 5 FORD F150 5 TOYOTA C

Motor Press Guild Praises Kelley Blue Book Editorial’s ‘KBB Races a Mazda Miata – Part 1: Skip Barber Race School’ for Outstanding Automotive Journalism in its Category IRVINE, Calif. — The ‘KBB Races a Mazda Miat

Last Few Weeks of December Expected to Have An Average Eight Percent Discount; New Car Discounts as High as 14 Percent on 2013 Models SANTA MONICA, Calif. — It’s the last month of the year and dealerships around the country are looking to

IRVINE, Calif. — It’s every adult’s dream – to wake up Christmas morning and see the big, red bow atop a new car, silently wishing you a Merry Christmas. Think it isn’t possible? Think again. The editors at Autobytel® have compiled

Research shows marketers must enhance mobile campaigns by giving users control SAN FRANCISCO – Tapjoy, a leading mobile advertising and publishing platform, today released “The Mobile In-App Marketing Opportunity” findings study, conducted by F

Limited time event is going on now at Austin, TX Honda dealership AUSTIN, Texas — With the holidays right around the corner, last-minute shoppers everywhere are searching for the best deals. At Howdy Honda, the deals are easy to see as the Happ