According to Auto Remarketing, Chrome Data Solutions introduces a video tool for dealer. Creating vehicle description pages for online inventory is becoming harder and harder for dealers, as consumers are beginning to expect more detailed and interac

It’s never been easier to “get into the game” of marketing your dealership online. But if everyone’s doing it, why aren’t you seeing a significant increase in phone calls and sales activity? That’s because not all dealerships are doing it

Nashville, TN — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, decreased 0

Big data, what’s helpful and what’s not, according to iMedia Connection. Do you want to know how to use big data to achieve your marketing goals? Do you worry that the big data revolution presents both big opportunities and significant ob

“We’re making more net profit in a month now than we used to make in an entire year. That speaks to two things…how bad we were before and how good we are now.” This quote comes from Paul Lynch, the general sales manager at DePaula Chevrolet,

According to Search Engine Watch 85% of consumers read local business reviews online. BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the

7 most important lessons to learn from “Mad Men”, according to iMediaConnection. Advertising is about occupying the space between the customer’s ears If there’s one thing “Mad Men” has taught us, it’s that th

How to improve SEO for your dealership from Palmer. If you are in charge of your dealership’s marketing strategy, then you are probably constantly tweaking your website so that it inches up the search rankings. Whether you have built your website f

Make your keywords fit your message, according to Search Engine Watch. They’re the biggest descriptor of your business, your self-identifier, and you don’t just use them in search. When you have those uncomfortable “So, what do you