Majority of car buyers show-rooming on dealer lots, according to Marketing Land. Showrooming has come to the automotive industry. Would-be car buyers have long used the PC internet for research during the purchase process; however a new study says th

A 22-point checklist to determine if you’re mobile ready, according to Ragan.com. Renowned communications expert Shel Holtz shares this checklist that businesses can use to audit their mobile marketing preparedness. Go through Holtz’s mob

The auto industry’s hard sell is to convince your kids they need a car, according to Time. Car ownership rates among young Americans have been low for years, perhaps due to the economy, perhaps due to disinterest, or some combination of both. Y

How to handle customer complaints, according to Auto Scheduler Advantage. If you handle a customer complaint badly, this can lead to that customer telling their friends how terrible the services was — or perhaps even posting a negative review onlin

Volkswagen drives downloads, dealer visits game, according to MediaPost. Remember when “branded games” were a signal for any respectable player to run for the hills? I was there. I remember seeing logos and mascots slapped onto tired and sub-par

Destroy your website in 13 easy steps, according to Marketing Profs. “I know enough to be dangerous.” Ever heard that one? Ever said that one? It’s a common thing to say, but sometimes we should take it literally. There are thousand

Boost your Instagram campaigns with these 5 tools from Ragan.com. Instagram is an incredible tool for sharing visual pieces of your brand. It’s an increasingly popular platform for marketing campaigns. SumAll’s 2013 study of brands’

10 SEO predictions for 2014, from SocialMedia Today. Last year, search engine optimization (SEO) gurus rode a wild roller coaster of change as Google updated a slew of search engine algorithms. New and exciting algorithm changes are expected for 2014

7 things to include in your brand’s social media strategy, according to ClickZ. It’s a new year and I’m excited to see what brands will do on social media platforms in 2014. From amazing campaigns and content to crises, no doubt brands will