Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC) lawsuits, raising the question: are they truly engaging in deceptive practices, or is something else at play? In my experience worki

The car buying landscape is continually evolving, driven by changing consumer behaviors and technological advancements. Understanding these shifts allows dealerships to improve their ability to meet and anticipate customer preferences, enhancing thei

In the competitive auto market, the impact of high-level customer service on brand strength and customer retention is undeniable. According to a report by the National Automobile Dealers Association (NADA), dealerships prioritizing customer service g

As summer comes to an end, it’s important for dealerships to reflect on the season’s performance to refine their strategies for the rest of the year. The summer of 2024 presented many challenges, shaped by economic factors and shifts in consumer

FlickFusion’s Tim James to Speak at #DDCE2024 The 2025 vehicle models are on their way and automakers are ramping up marketing efforts to create buzz. Manufacturers spend millions of marketing dollars to showcase their latest releases, and as a dea

Instagram has emerged as an indispensable marketing tool for car dealerships, dynamically linking them with a broad audience, including 3.5 million auto enthusiasts who engage daily, as highlighted by Dealer Authority. This robust engagement allows d

Successful selling is a tribute to the power of a positive mental attitude. As the saying goes, “Samson slew a thousand Philistines with the jawbone of an ass, and the same weapon slays ten thousand sales daily.” Your words, like the jawb

Let’s talk leads, specifically inbound internet leads. What makes them challenging and how do you overcome those challenges to drive success? The reality is there’s gold in those leads, lots of gold, and if handled with energy, excitement

New-vehicle prices continued an eight-month streak of being lower than the month before, aided by high incentives. According to estimates by Kelley Blue Book, the average transaction price (ATP) in May for a new vehicle in the U.S. was $48,389, stati