Referrals have always been one of the most powerful, trust-based methods for driving sales. But even though their value is well known, most salespeople are given little more than vague advice, usually just “ask for them.” What’s often missing i

AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants that deepen engagement, and insights that finally unify online and offline behavior. Yet, there’s a stubborn

A dealership’s website is often customers’ first contact point, with 75 percent reporting it significantly influences their decision to visit, according to Cox Automotive. Despite this, many sites fail to meet expectations, diminishing trust

The conversation about digital retailing in automotive has been running parallel to the actual adoption of it. Some are all in. Many have it and don’t fully embrace it. But at this point, if you’re still on the fence, the real question is, wh

TikTok has quickly emerged as a powerhouse in the automotive marketing world, turning car promotions into viral content through its trend-driven, creative format. According to the platform, 19 percent of users report purchasing a new car after seeing

Mark Twain’s adage of “if you don’t like the weather, wait a few minutes” rings true to the current state of tariffs in the automotive industry. On a seemingly daily basis, reports on new tariffs, subsequent pullbacks and the response from au

Dealerships across the country have come under intense scrutiny in the wake of several Federal Trade Commission (FTC) lawsuits, raising the question: are they truly engaging in deceptive practices, or is something else at play? In my experience worki

The car buying landscape is continually evolving, driven by changing consumer behaviors and technological advancements. Understanding these shifts allows dealerships to improve their ability to meet and anticipate customer preferences, enhancing thei

In the competitive auto market, the impact of high-level customer service on brand strength and customer retention is undeniable. According to a report by the National Automobile Dealers Association (NADA), dealerships prioritizing customer service g