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Conference & Expo: October 14 -15, 2025
DealerPoint: April 9-11, 2025

Q

Your Online Reputation Is Who You Are…to Your Customers

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing
Nov 10, 2016

The Rush to Automation Could Be Detrimental to Loyalty

Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible.
Oct 28, 2016

Evolving with Millennials

Creating a unique and engaging experience is key to attracting new millennial buyers.  Second only to Baby Boomers, Millennials wield $200 billion annual direct buying power
Sep 30, 2016

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail?
Sep 27, 2016

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
Sep 7, 2016

Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved,
Aug 30, 2016

7-Step Formula to Build Reviews, Improve Online Reputation, Increase Sales

Improving, protecting and promoting your company’s online reputation is no longer just “something I should work on.” The latest statistics and trends show that 90% of consumers read online
Aug 29, 2016

Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
Aug 29, 2016

So You Think You Have Customer Loyalty Figured Out…Not so Fast!

You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer
Aug 16, 2016