Posts
Founder and President of Auto-Bio Discusses Storybook Selling – What, How, Why
David Taylor, founder and president of Auto-Bio, is sharing his expertise with automotive dealers and managers on the what, how and why of storybook selling. The one question every used car shopper wants answered is: “What’s the story on this c
Mar 30, 2012
Posts
Dealer/GM NewsDigital DealerFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Lexus Crafting a New Approach to Customer Relationships
TORRANCE, Calif. — When Lexus was established 23 years ago, it was dedicated to providing the best customer service experience in the industry. Lexus’ commitment to that goal is reflected in its top position in the J.D. Power and Assoc
Mar 30, 2012
Edmunds.com Estimates 3.64 Million Used Cars Will Be Sold in March
SANTA MONICA, Calif. — Loosening credit and a shift to more fuel-efficient small cars continues to drive automotive sales, according to the March sales forecast from Edmunds.com, the premier online resource for automotive information. Edmunds.com
Mar 30, 2012
Former Publisher of Motor Trend Magazine Shares How To Certify Other Makes and Models for Better Profit
Ira Gabriel, VP & Executive Director at APCO/Motor Trend Certified, is sharing his expertise with automotive dealers and managers on how to certify other makes and models for better turn, profit and customer service. Ira Gabriel, former publisher
Mar 30, 2012
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Dealer ManagementDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales ManagementSales Strategies
Evaluate and Fix your Broken Internet Process Now!
Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality, but gives the customer the “I gotta guy” feeling. The biggest buz
Mar 28, 2012
Selling Pre-owned – Value or Price?
Seems like no matter how things change in our business, some basics still prevail. Dealerships today can utilize any number of computer pricing models all designed to capture shoppers through price. One could think “low bidder wins”. But if you u
Mar 25, 2012
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Dealer ManagementDealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
Where Have all the Good Used Cars Gone?
Well, this seems to be the topic of articles that you read with all the quasi new wave used car writers and speculators in the market place today, who seem to find most of their automotive talent and experience somewhere out there in the Internet wit
Mar 25, 2012
Three Reasons the Used Car may not be the Problem
I hear the following from dealers several times a week: “That car doesn’t work for us.” “Why?” I’ll ask. “We tried it before and we got burned” is a typical reply. “Well, let’s take a look,” I’ll say. This “look” at market
Mar 25, 2012
Veteran Dealer Training Coach Explains How to Compete with The Private Individual
Tim Deese, founder of Progressive Basics, is sharing his expertise with automotive dealers and managers on how to compete with the private individual. We spent almost 100 years as the most assertive and aggressive free market traders that capitalism
Mar 23, 2012