Q

Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

Q

Customers Are “Hooked On a Feeling”

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going
Dec 7, 2016

Think Tank Tuesday : Pink is Not a Marketing Strategy [VIDEO]

Pink is Not a Marketing Strategy. Don’t make these marketing mistakes!
Dec 7, 2016

This Week in Social Media News: Week of December 5, 2016

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices.
Dec 6, 2016

Reliability Could Be Your Dealership’s Downfall

Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals
Dec 6, 2016

Innovate to Dominate the Market

Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm. Why? Because they know that to edge out the competition and capture
Dec 5, 2016

Hard Facts: How to Advertise Through Facebook Live [VIDEO]

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
Dec 5, 2016

Is the Answer to Digital Transformation Buried Within Ourselves?

Humans are hard-wired to seek pleasure and avoid pain. Change doesn’t fall under either of those columns. Digital transformation (the reinvention of an organization through the use of
Dec 5, 2016

When Asked to Choose, 54% of Marketers Chose Facebook

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources.
Dec 2, 2016

What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs?
Dec 2, 2016