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Think Tank Tuesday : The Benefit of Display Advertising [VIDEO]

What's coming in 2017 for display advertising? On this week's Think Tank Tuesday, Brad and Samantha explain the value of new digital marketing trends in the automotive industry.
Jan 18, 2017

12 Signs Your Company is NOT Ready for Content Marketing

Content marketing is front and center in today’s information-hungry world. Content – helpful, relevant information that reaches the right customer at the right time –  is a tremendous way
Jan 17, 2017

Did US New Auto Sales Reach Their Peak in 2016?

While 2016 may not have ranked among everyone’s favorite year, for most of the nation’s automotive dealers, it was indeed--as Frank Sinatra once sang—‘a very good year.’
Jan 17, 2017

Hard Facts: How to Utilize Dynamic Facebook Ads [VIDEO]

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
Jan 17, 2017

52% of Girls Say Negative Social Posts Hurt Their Self-Confidence

Adolescents, especially girls, can look just about anywhere in the media and find something that eludes to how they’re expected to look, feel, and act.  And there’s hardly a publication
Jan 13, 2017

Think Tank Tuesday : 3 Things Designers Want You To Know [VIDEO]

What's it like to be a graphic designer? Well, Haley and Ally will be able to tell you all the details. On this week's Think Tank Tuesday, two of our graphic designers reveal 3 things
Jan 10, 2017

Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails,
Jan 9, 2017

Google Tax: Should You Turn off Branded Paid Search Keywords?

Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced to run paid search campaigns on their brand names which, of course,
Jan 9, 2017

The 8 Essential Positions in a Winning Modern Marketing Team

Modern marketing engages today’s hyper-connected, omni-channel consumers. Building a winning team with the 8 essential positions, and developing a solid plan to meet that challenge,
Jan 3, 2017