Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these tactics performed. Digital advertising is continually bridging the gap

For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent and the return on that investment. As technology has advanced,

Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine

Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking, task for dealerships. But it’s sometimes after that decision has been made

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing.

With the newest Snapchat update (Snapcodes), people can access content from your website. This could seriously change the future of your website traffic!

Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.