Facebook ads are used by 81% of auto dealers, nearly identical to the 85% of dealers using Google AdWords according to the 2017 State of Automotive Marketing. Here is a look

Since Karl Benz built the first Motowagen in 1885 more than 130 years ago, the motorcar has arguably been as important a status symbol as an individual’s home. But now, thanks to the

Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data

For some reason, dealerships across America - and many other companies, for that matter - can't seem to figure out how to market to millennials. Hint: it's not about selling stuff

Halloween is the one day each year when we all try to scare each other for laughs. However, there's something sinister creeping around much more often in the people’s heads that doesn't

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership

Twenty years ago ‘Blue Sky’ was what a dealer received over and above the asset value of his or her dealership when it was sold. ‘Blue Sky’ was based on an algorithm of earnings, franchise, location,

Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site visitors

Shopping for cars online is easy for car buyers of 2017, but how can a dealership convert traffic into sales? Get four timely tips to supercharge your website.