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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
Jun 21, 2017

After You Click “Send”: Tracking and Best Practices

Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and actionable content tailored to specific consumers drives results
Jun 20, 2017

Think Tank Tuesday : How to Make a Good Logo [VIDEO]

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name?
Jun 20, 2017

Site Search Filtered or Free Form

When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person
Jun 15, 2017

LotParty Quick-Tip 28 : What Percent Should You Have 31-60 Days Old? [VIDEO]

Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car,
Jun 15, 2017

Cutting Measurement Clutter: An Interview with Cars.com’s Brian Archey [VIDEO]

Clarivoy's CEO & Founder Steve White sits down with Brian Archey, Sr. Director of Data Strategy at Cars.com to discuss how dealers can cut through clutter when it comes
Jun 13, 2017

Think Tank Tuesday : How to Sell Like Amazon [VIDEO]

Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Jun 13, 2017

Connected Cars to Reboot Auto Marketing

When the Winton Motor Company placed what is likely the first car advertisement in Scientific American back in 1898 with the headline “Dispense With A Horse” -, little did it
Jun 12, 2017

Top 10 Facebook Marketing KPI’s

Facebook communicates your dealership's core message and personality, attracts and engages your target customers, and converts fans into customers. But too often, dealers jump
Jun 9, 2017