When it comes to helping auto marketers move cars, 2017 was a year of moving fast and equally fast growth for Facebook and Instagram. With over two billion monthly active users on Facebook and 800 million monthly active users on Instagram, people are

Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot detection, and lane-keeping assist, cars have just as much in common with computers as they do with

The time has come to get real about Facebook. Gone are the days when it was “free” (except for all the time you put into it). Today, the investment required to build a thriving Facebook page full of active, engaged members can be costly.

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot of it…especially the braking and blind spot warnings. Everyone needs a little

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership. While both can be valuable in the right situation, the pr

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on — focus

Wondering how to increase engagement with your content? This week I’m sharing one quick modification you can make to your ads that can result in a big change. Learn more in this week’s Hard Facts.

When the history of retail in the digital era is written, the calculus in defining winners and losers will center around how retailers leverage marketplaces. Currently, Amazon’s use of its digital marketplace is the force powering Amazon’s succes

A Toyota dealer called me this week to ask what I thought was a simple question. The eventual answer to his question opened up a can of worms. All auto dealers, especially larger volume stores, need to take action immediately. Today is the best day t