Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm. I’ve spoken many times about the types of video a dealership s

Customer loyalty is increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store as they were in the past. Years ago, perhaps you’d visit that local hardware store owned by Bill and Martha. Each time you visited they welco

If the idea of utilizing Facebook Live makes you uncomfortable, trust me- you’re not alone. But it’s time to get comfortable being uncomfortable. Facebook Live offers an amazing opportunity to connect with your followers while creating a

Life used to be simple. People would stay in a hotel when they needed somewhere to rest their weary head while traveling. As long as a room had a comfortable bed, working air conditioning, and a television, it was good to go. Now, people expect more.

I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock bottom is the BEST thing that can ever happen to you.” It certainly seems like we’ve hit rock bottom if you look at new vehicle profits. N

If you’re a dealership marketer, chances are you’ve heard a lot about content marketing. Well, be prepared because it’s going to be even more important in 2018. The term “content marketing” covers a lot of territory with

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research. Now, more than ever, you need real-time feedback on the media habits of your customers to get some sense of the cumulative attribution leading to your sales

Within your dashboards of all your various software tools, you have spreadsheets, and data comparisons for you as a sales manager, GSM, GM or Dealer Principal to review. As you already know, the data comes from many different sources. The data may co

As a dealer, you’ve probably heard of Google’s “Micro-Moments”. They are defined as “times when car shoppers turn to digital to help select the perfect vehicle for their needs”.1 These micro-moments reveal where shoppers are, what they’