Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sour

The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints, 19 of which are digital (Google). In order to reach an engaged car buyer and increase foot traffic, it’s essential to adopt multiple targetin

While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach us something very interesting about what consumers considers valuable. Companies and their executives could leverage this lesson into sales, and

When is it good to have the “it’s all about me” mentality? Not often, but in this week’s Witt’s Wise Words ELEAD1ONE Partner Bill Wittenmyer breaks down why it’s important to take the “it’s all about me” approach with customers.

How would you describe the average visitor to your dealership website? If you are like many of the progressive auto dealerships we talk to every day, you will probably say they tend to be current or returning customers who have made their decision an

As a dealer, you need to know that the way you advertise on Facebook is about to change. On Wednesday evening, March 28, Facebook made this brief announcement: “We want to let advertisers know that we will be shutting down Partner Categories. This

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your

While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get r

I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space. Visit the website of almost any dealership in the country, and odds are you’ll be asked to complete and submit some variation of a lead