While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers.  Introduced in August of 2017, Google’s “Questions & Answers” can be a helpful opportunity for dealers, but

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.

We know that you’re creating content for the benefit of your users. You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writi

The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue to see the compounding effects of margin compression to their bottom line. That was one of the key messages at NADA this year as the industry conti

There is one medium where you can guarantee how you interact and engage with your audience? An audience you own? Email marketing offers the most control when it comes to how you share a message with and engage your audience. But— that’s only if y

Amazon is leading the way in convenience. Do you agree? Ujj Nath shares his perspective in his latest video blog.

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail

Tim James shares why simply having video content isn’t enough in this first video blog of a series.

“Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford, 1909 A lot has happened in the automotive dealership world over the 115-year time span since Henry Ford and William Hughson of San Francisco sign