Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but just because the option is there doesn’t necessarily mean you should take it. Waiting to include those i

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails

Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so man

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?” For marketing to be effective, it must reach the right audience at the righ

There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it now jumps seamlessly between different channels several times. At least, the

Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize the valuable marketing opportunities available with social media. One of the steps you’ll need to consider is hiring a social

There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates on what is the “best” phone process but what surprises me is that I do NOT hear very much on voicemail. Voicemail strategy

The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because the simple truth is, your ‘best’ customer is probably your happiest, most satisfied customer who likes the way you do busines

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters. After all, you can s