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If Your Inventory Strategy Isn’t Harnessing Your Data, You’re Falling Behind
As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates, government shutdowns, and inclement weather have resulted in some of the highest dealer inventories le
Feb 27, 2019
The Evolution of Snapchat
Time spent on mobile devices is only increasing, and automotive dealers need new tools to reach Millennial and Gen Z auto buyers. With a large and unduplicated audience in these demographics, Snapchat has become a powerful channel for dealers looking
Feb 27, 2019
4 Keys to Overcoming Marketing Attribution Challenges in the Automotive Industry
The automotive industry faces a unique set of challenges caused by major changes in global markets and consumer demand. Those changes mean it’s more important than ever for automakers to have a command of the levers they can control. Because the in
Feb 26, 2019
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Dealer ManagementDealer/GM NewsEveryoneFixed Operations NewsGeneralLeadershipMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
NADA 2019 Recap
Another year, another NADA Show has passed, and Digital Dealer was there along with 22,000 other automotive industry professionals. The NADA Show pulled no punches this year with their excellent keynote speakers – Kat Cole, COO and President of Foc
Feb 26, 2019
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Dealer ManagementDealer/GM NewsGeneralLeadershipMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
2019 Women’s Car Buying Report
Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailo
Feb 26, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Spring Selling Season [VIDEO]
Local Search Group CEO & Founder Jim Flint share some advice for dealers on how to best prepare for the Spring selling season.
Feb 26, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesMobilePay-Per-ClickSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Spring Selling Season
The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage. Five of the best six seasonally-adjusted sales months over the
Feb 21, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTrending Industry NewsVideo
Website Taxes
Are you paying “tax” on your website to Google? CEO & Founder of Local Search Group Jim Flint explains in this video blog.
Feb 19, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingTrending Industry News
Hottest New Models
The hottest new models in the automotive space aren’t relegated to cars anymore. Cars are key, but statistical models are catching favor and acclaim. Rightfully so. The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG H
Feb 15, 2019