5 road rules for ethical content marketing, from Memeburn. Imagine the busiest urban streets and intersections sans road rules or traffic signals. It would be chaos, and the risks would far outweigh the reward of getting from A to B. Just as rules ke

The power of online reviews, according to Business 2 Community. Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impa

SEO for startups and new businesses, according to Search Engine Watch. You’re starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements cove

5 things to know about automotive marketing trends from Google exec, according to M Live. What is the “new normal” for marketing in the automotive industry? According to Meredith Guerriero, Google global head of automotive, it’s digital. And ma

How Steve Jobs blew up the rules of branding, from Entrepreneur. Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bo

5 things you should NEVER do in collision repair marketing, from Stratosphere Studio. When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as

The Most Important Inbound Marketing Trends for 2014 2014 Is turning out to be the year when “content is king!” This should be a welcome trend to many dealers, as the past years have brought many voices with confusing messages as to the best way

Creating a Solid e-Commerce Plan for Growth Peter Drucker once said, “Action without planning is the cause of all failure!” In the fast-paced and ever changing world of automotive e-commerce, more true words could not be spoken. Another way to su

What Do Web Logs, Sensors, “Wearables” and “Connected Cars” Mean to the Future of Auto Marketing? What would you want to know that you don’t know now about each customer that comes to your website, clicks on an off-site banner ad, or steps