There's a lot of discussion happening right now in nearly every dealership about employees and social media, and whether to encourage employee participation in social media and content marketing

Before we get started discussing how to obtain a 5-star reputation for your dealership, pull up Google and conduct a search for your dealership’s name. (Note: if your dealership’s name is not unique

Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what exactly does it do? Why do you need it? How can you use it to make better decisions

If you employ radio advertising in your marketing plan, 'piggybacking' 30-second spots can help you achieve greater value and a more powerful presence while taking advantage of co-op funds in a

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger

According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew to more than $91 billion in 2014, and service revenue averaged nearly $6 million per dealership. At 46 percent gross profit, thi

Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward can be just as powerful for brands. Whereas social sharing is public, diffuse, and powerful at driving top

For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks to perform, especially as a beginner. But whether you’re just getting started or simply struggling with a business SEO strategy, this f

Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your sales. That disconnect is the central proble