Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky

It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication

Flick Fusion Video Marketing is a pioneering video technology company, specializing in creating, managing, and distributing dynamic and cost-effective online and mobile video products on the world's

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership.

With the millions of recalls in the pipeline nowadays, compliance expert Randy Henrick contends dealerships find themselves in “a difficult situation,” especially in light of how the Federal Trade Commission

To understand how RST works and how people can be divided based on their reactions, you can make use of a personality questionnaire. One such questionnaire is Corr-Cooper Reinforcement Sensitivity

As mobile buying grows, social advertising seems to be moving at the speed of light. Facebook naturally has led much of the way in innovation, giving advertisers a whole host of new tools and insights.