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The Value of Content in the Automotive Industry

You’re an expert in your space. Working in the automotive industry has afforded you the ability to be knowledgeable about all things related to cars. To the most popular car on the market to the ins
Jul 11, 2016

What’s Old is New Again: Best Practices for Handling Customer Phone Calls

What’s in the pocket or purse of nearly every car buyer today?  A smartphone. And what does that mean for your dealership? The old-fashioned phone call has become new again. As an article
Jul 11, 2016

Email Marketing: The Automation Equation

To automate or not to automate? That is the email marketing question. Time is finite, but words are plentiful. Your team may be skilled in penning the greatest emails read by man, woman, or child
Jul 11, 2016

5 Secrets to Turn a Sales Team into Social Selling Ninjas

Social Selling is the act of developing referrals, leads and sales using social media. Frankly, it's difficult for most sales directors and managers to introduce Social Selling into their operation,
Jul 8, 2016

Digital Dazzle: New Ways to Optimize Your Advertising Digital Spend

It wasn’t that many years ago that 5-8% of the ad budget with email and a website on the Internet represented the lion’s share of a retail auto dealer’s investment and commitment to E-marketing.
Jul 8, 2016

Creative Marketing Tips and Tricks For Dealerships [EXCLUSIVE VIDEO]

By fusing creative marketing, public relations, videography and social media, a dealership can leverage trending conversations (in this case children and pets being left in hot cars) to create what
Jul 8, 2016

How to Tame The Latest Facebook Algorithm Updates & Rule the School

Facebook announced a number of tweaks to the newsfeed algorithm a few days ago. These changes will improve users’ experience and penalize companies who continually publish poor quality content.
Jul 5, 2016

Flick Fusion’s Tim James & Gina Reuscher Selected to Speak at Digital Dealer 21, Shining Spotlight on Video Marketing

Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at the 21st Digital Dealer Convention and Expo to be held August 8-10, 2016
Jul 5, 2016

Measuring ROI of Digital Marketing in Automotive

According to eMarketer, the US auto industry is expected to see a 16.3% increase in digital ad spending in 2016, increasing from $7.30 billion in 2015 to $8.49 billion in 2016. This means the
Jul 5, 2016