Let's get serious. Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel.

Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see

Google recently announced improvements for YouTube ads, which will give retailers more control over the branding experience for viewers. 

In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We’re searching for authenticity in ourselves

Digital marketing is quickly becoming one of the main methods dealerships use in order to promote their vehicles and services to potential and current clientele. Digital marketing encompasses

It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing

Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if you think about it, the internet is absolutely the most competitive marketplace that exists,

Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse,

By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity