One of the biggest missed opportunities for dealers is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often

Buckle up for the newest auto industry technological innovation. One that has the potential to move buyers down the sales funnel considerably faster than any other tool available. What is it? Virtual reality.

Today, consumers expect a 360-degree experience when it comes to shopping for a car, and engagement is critical at every stage of a customer’s lifecycle. But syncing the online and offline

Auto dealers shouldn’t treat an auto purchase as a one-and-done transaction. There is a lifecycle to consider, and to stay competitive, dealers require the right arsenal of tactics and tools that will

Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay.

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels,

As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front lines come seeking answers to the difficult problems they face each day. Their desire is to find

I’m struck by the dichotomy of authenticity which consumers experience on a daily basis. It’s a constant question about who to believe, will the product or service be right for me and can I trust this person

It’s important to get your dealership team involved at every level, from the very top all the way down. Not only does this improve engagement, but it shows everyone your dealer principal and