Released Thursday, Borrell Associates' annual automotive advertising assessment finds that "dealers have begun an even stronger scale-back of expenditures in broadcast and print media,

Well, Nissan has gone and done it--or rather, one of its Spanish dealers has. The company's Antamotor dealership in La Coruña, Spain, has sold a new car exclusively through Twitter.

It’s no secret the world has changed in terms of how consumers are researching and buying cars today versus just a few years ago. Multiple studies have shown that the average consumer visits

According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight. Social networking, sharing, and marketing

Every human being wakes up and identifies as the protagonist in a story. Brands, including personal brands, who begin with this concept in mind when creating their marketing plan, actually get

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month. The new Cars.com

I always say the most successful marketers are the ones that look for problems and inefficiencies and implement new ways of thinking to solve them. There are those that follow, blend,

This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video is the ideal way to share the rallying cry of how your dealership developed,