In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition,

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's

Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to crosspost to Pages under the same Business Manager.

You see it everywhere: social media is the place to be. It’s talked about in the media, you hear about it from your employees and salespeople. Heck, you might even hear it rattling around in your own head,

Millennials are tech-savvy, ambitious, and on the lookout for jobs that encourage upward mobility.  Most businesses are keeping their eyes open for these young professionals as well

As a dealer, what’s the initial goal when interacting with a new prospect entering the lot? Building rapport, gaining trust and qualifying intent are most likely top of mind.

Social media marketing isn't new anymore but many dealers are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better online reputation

7am Monday morning 22 years ago my phone rings. It’s one of my newest and biggest advertising clients on the other end of the line. This can’t be good. “Jim, my competitor is using

In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales