Posts
This Week in Social Media News: Week of October 31, 2016
When creators produce great content, it leaves viewers looking for more. End Screens is a great way to engage viewers, both on mobile devices and desktop, and encourage them to view more of videos
Nov 1, 2016
Power Play: Consumers Control the Marketplace
With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever. They’ve taken control when it comes to shopping, making their preferences known,
Oct 31, 2016
This Week in Social Media News: Week of October 24, 2016
Facebook issued an update to improve the usage of the Events bookmark by adding a new Recommendations feature. This feature simplifies the process of gathering
Oct 26, 2016
Canadians Find YouTube Ads 57% More Engaging Than TV Ads
We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers. But in today’s market
Oct 21, 2016
Fixing the Disconnect: How to Merge Digital Marketing and Floor Sales
Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before finally arriving at a decision.
Oct 21, 2016
Foursquare Automotive Data Shows Value of Location-Based Customer Insights
Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions
Oct 21, 2016
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#DDWNE Final Thoughts
This is my second time attending the Digital Dealer Workshop in Cherry Hill, NJ and the one word that comes to mind is Awesome. It is a great event and though you wont find
Oct 21, 2016
How Facebook Ads Help Land the Customers You Want
If you’re staring at disappointing sales numbers from the past couple of months, the first thing I’d ask you is where you’re advertising. Or I might be even more direct and ask how
Oct 20, 2016
Use Big Data to Take Business to the Next Level Without Big Problems
In the coming year, dealer principals, general managers, and marketing managers are going to be hearing more and more about the need to use big data—the ability to leverage
Oct 20, 2016