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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital Dealer ConferenceMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Harness the Power of Social Ads with Robust Data
By Dane Saville, Brand & PR Manager, Reunion Marketing Social media delivers content to buyers with unprecedented specificity. Nobody can overstate its power to connect with the right people in the right places. It’s why every major organizatio
Aug 14, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneF&I ManagementFinance & Insurance NewsFixed Operations NewsGeneralLeadershipMarketing & AdvertisingMarketing StrategiesPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
The Road to DD27: Pre-Show Highlights
DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in t
Aug 12, 2019
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Marketing & AdvertisingMarketing StrategiesMobilePay-Per-ClickSales & MarketingTrending Industry News
What Does Digital Visibility Look Like in Today’s Crowded Advertising Landscape?
As automotive disruptors such as Tesla and Uber roll out nontraditional offerings, competing manufacturers have decided to be better together.
Aug 8, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSearch Engine OptimizationTrending Industry News
3 Tips to Increase Organic Website Traffic
By Steve Laureys, National Account Director for CallRevu’s CallVision DNI Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click a
Aug 7, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
Is Your CRM a System of Engagement?
In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch
Aug 7, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipMarketing & AdvertisingMarketing StrategiesSales & MarketingTrending Industry News
Consumer Data Privacy Laws are Spreading Nationwide
Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional sta
Aug 7, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
In the Modern Marketing Puzzle, Don’t Lose Focus on the Customer Experience
I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive techn
Aug 6, 2019
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Digital Dealer ConferenceLead Management & CRMMarketing & AdvertisingMarketing StrategiesSales & MarketingTrending Industry News
To BDC or Not to BDC?
By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a
Aug 2, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Should You Send Holiday Cards?
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 2, 2019