Q

Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

Q

Harness the Power of Social Ads with Robust Data

By Dane Saville, Brand & PR Manager, Reunion Marketing Social media delivers content to buyers with unprecedented specificity. Nobody can overstate its power to connect with the right people in the right places. It’s why every major organizatio
Aug 14, 2019

What Does Digital Visibility Look Like in Today’s Crowded Advertising Landscape?

As automotive disruptors such as Tesla and Uber roll out nontraditional offerings, competing manufacturers have decided to be better together.
Aug 8, 2019

3 Tips to Increase Organic Website Traffic

By Steve Laureys, National Account Director for CallRevu’s CallVision DNI Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click a
Aug 7, 2019

Is Your CRM a System of Engagement?

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across ch
Aug 7, 2019

Consumer Data Privacy Laws are Spreading Nationwide

Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional sta
Aug 7, 2019

In the Modern Marketing Puzzle, Don’t Lose Focus on the Customer Experience

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive techn
Aug 6, 2019

To BDC or Not to BDC?

By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a
Aug 2, 2019

Should You Send Holiday Cards?

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 2, 2019