By Anthony J. TaCito, Founder and CEO, TaCito Direct A good friend of mine who now happens to be the top executive and president of a major automotive group, overseeing the operations of more than 50 dealerships, has a saying that he uses quite often

By Derek Paulus, Supervisor of Website Content, DealerFire It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and to enhance digital visibility, one that gets supp

By George Nenni, Founder & Principal Consultant, Generations Digital If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most important secondary website. Why

By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the ’60s, but when he got on stage in the early ’70s with long hair and a beard, his faithful fans went nuts. This was not the Ricky they rem

By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to leverage social media to their advantage. Many are looking for proven social media tips to help thems

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing on digital retailing, and now that we’ve defined what digital retailing is, we’ll cover some more ground, but this

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the years of helping dealerships with measuring the quality of their traffic, is that you must have a focused digital marketing st