By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top expenditures, what a dealer buys and how they buy plays a role in their dealership’s profitability. One of the biggest struggles for

By Dan Beres, Managing Partner, Recall Masters Retention is vital for long-term profitability and health, but most dealerships still have a lot of work to do before retention is covered. Sure, offering a great customer experience in service can head

  Account Manager Mike Correra explains why dealerships shouldn’t neglect their Google My Business page in this video blog.

By Anthony J. TaCito, Founder and CEO, TaCito Direct A good friend of mine who now happens to be the top executive and president of a major automotive group, overseeing the operations of more than 50 dealerships, has a saying that he uses quite often

By Derek Paulus, Supervisor of Website Content, DealerFire It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and to enhance digital visibility, one that gets supp

By George Nenni, Founder & Principal Consultant, Generations Digital If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most important secondary website. Why

By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the ’60s, but when he got on stage in the early ’70s with long hair and a beard, his faithful fans went nuts. This was not the Ricky they rem

By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to leverage social media to their advantage. Many are looking for proven social media tips to help thems

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I’m writing on digital retailing, and now that we’ve defined what digital retailing is, we’ll cover some more ground, but this