Posts
Connected to the Max: Consumers Want Personalization
We live in a world of empowered consumers. They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs
Dec 19, 2016
Posts
Digital DealerMarketing StrategiesSearch Engine OptimizationSocial MediaTechnologyTrending Industry News
Social, SEO, and Email are Great, but 1 Thing Matters Even More for Business Health
Everywhere you go there’s always someone talking about the next best way to reach customers and convert sales. Social media, SEO, content, ads, email, and even events – all can improve business health.
Dec 19, 2016
Hard Facts: How to Use Google Tag Manager [VIDEO]
Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites.
Dec 19, 2016
VDP Views are the Top KPI…and Other Data Myths
Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence exists around VDPs
Dec 16, 2016
The Amnesia Effect of Google Analytics
Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see
Dec 16, 2016
Think Virtual Reality is a Fad? Think Again.
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s
Dec 15, 2016
What Muhammad Ali Can Teach You About Multi-Channel Marketing
Why is Muhammad Ali considered the greatest boxer of all time? Simple, his approach to boxing significantly differed from his competition. He realized he could not rely solely on the
Dec 14, 2016
Profitable Digital Marketing for Wholesale Cars
As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department
Dec 14, 2016
Mad Skills Every Marketer Needs for Success in 2017
Social media, search, content, social ads, digital ads and the strategies that make them shine, have all advanced to a level that many marketers can't keep up with. It's very difficult
Dec 14, 2016