If you’re looking to promote your dealership on the Internet, you first need to establish trust. It’s not enough to build a great website, optimize it so that it ranks well within search engine results, then attract qualified local shoppe

I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people. It’s very populated here. Not in a bad way. Just a “bustling” kind of way. Dense population brings culture, vibrancy, things to

Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in the United States alone women make up 50 percent of the consumer base and 85 percent of purchases are made or influenced by female customers, many comp

Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on. When your customers have a strong level of trust in your staff and your services, marketing is much more effective. It is easier to grow loya

Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship, and the dealer-customer relationship is no exception. The bottom-line, close-at-all-cost attitude is a thing of the past. In the age of customer-ce

I recently agreed to be the wingman for Dr. Merlot who was calling on a succession planning prospect, Victor. Doc described this gentleman as a 65-year-old, second-generation owner of 17 dealerships with a son and a daughter employed by the dealershi

Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond, “Why, the customer of course.” Yet, when we consider the process that has been promoted and t

What the hell is a “value proposition”? Nick Eberhardt from DealerPhysics defines and explains why it’s important to use in your marketing strategy:

How to deal with headache-inducing customers, according to Entrepreneur. All customers, even the angry ones, are relatively easy to deal with — most of the time. As long as you show a genuine interest in helping them, the majority of people you