According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models, this trend offers tremendous growth opportunities for dealers who know how to best market to potentia

Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic and achievable goals and creating effective plans, you have to find out where you are in sales. Not

Automotive companies need to invest in social media now, according to Business 2 Community. The automotive industry is usually ahead of the curve when it comes to almost everything. From tech innovation to advancements in design, car companies lead t

If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan?  Would you even know where to begin fortifying your plan to protect your com

The next generation of used car shoppers is upon us. Is your dealership ready to speak their language? As Millennials continue to become a larger segment of the used car buying public, it is vital that you understand how they interact with your inven

Here’s something most dealers have experienced: Your customer service retention metrics show a healthy increase, while your service revenue stays the same or even drops. How can retention metrics improve and revenue not? Well, it’s not your imagi

10 marketing lessons from the World Cup, according to Marketing Profs. More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating

You are being lied to. As dealers, we like to think that our web presence distinguishes us from our competition, and that we understand our web analytics and KPIs. We like to think that we have reliable third-party data, that SEO and SEM are working

Why marketing needs more introverts, according to Harvard Business Review. Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-