Posts
9 Social Media Lessons I Learned From My PE Teacher
Teachers can affect our eternity. In fact, it’s hard to tell where the influence stops, if at all, even many years later. On today’s social web, our values appear front and center. As the saying goes, reputation is everything and there ar
Oct 5, 2017
Dealer Magazine Interview: Pete Dorsch of Dorsch Ford Lincoln Kia
In the truest sense of the word, Dorsch Ford Lincoln Kia is a family operation. Don Dorsch bought a Ford dealership in 1970, their first, and later added both Lincoln and Kia franchises. In 1999, Don’s three sons—Pete, Mike, and Dan—bough
Oct 5, 2017
Improving Profitability – Building Your War Chest
Reducing costs and improving profitability seems to be a constant initiative in many organizations. Ask anyone in a dealership if there is a “cost reduction effort” underway and you will get a look like you just fell off a truck and are covered i
Oct 5, 2017
Nissan Dealers Join Forces Against NNA Policies
Nissan dealers are fed up with NNA’s abusive tactics and are creating an alliance of Nissan dealers in hopes of negotiating favorable changes to NNA policies. These NNA practices include: Constant changes to incentive programs; Unreasonable and una
Oct 5, 2017
Bringing Next Generation Family Members into the Dealership
One of the biggest questions dealers are asking these days is when and how to bring their next-generation of the family in the dealership. The simple answer to this is that they should come into your business when they, and you are ready. Readiness,
Oct 5, 2017
What the World Needs Now…
In 1965, the Jackie DeShannon song with its famous lyrics, “What the world needs now is love sweet love,” became a megahit, and has since been recorded by one hundred additional artists. Today, fifty-two years later, as one observes what has argu
Oct 5, 2017
Dealers Complain of Vendor Overload
LAS VEGAS — The Digital Dealer Conference & Expo, held here in September, was packed with vendors telling dealers their software can help run dealerships more efficiently. But one panel turned the tables, with dealers telling vendors how to pit
Oct 3, 2017
How Employee Engagement Delivers ROI
Is your dealership the kind of place where employees can’t wait to come to work every morning? Do your employees arrive early and stay late because they love their jobs, not because they feel they have to? If you answer with a resounding ‘
Sep 29, 2017
A Scientific Model for Building Customer Trust
Do your customers trust your salespeople? According to the most recent Gallup poll on the subject, the answer is a resounding “No!”. Americans rank car salespeople as the third least trustworthy profession. Only members of Congress rank lower, an
Sep 29, 2017