Influential sales leaders are unmistakable. They are people of interest, people of insight, people of purpose, people of direction, people of value, and people of now! They seamlessly garner the support of those inside and outside the dealership, the

A Fashion Institute of Technology graduate, Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry. Melanie has worked in various atmospheres from social media startups to a public tech company in consu

Keeping track of data provides insight on how your dealership is performing, lets you know what you should currently be working on, and helps you prepare for the future. For those reasons and more, staying on top of data management is a crucial compo

Every salesperson wants to be the one who customers choose. The advancements in social media have made it easier than ever to engage and stay connected with customers. But many salespeople are lost with today’s technology. There’s never b

Two of the most important elements of every single advertisement you run in any medium are 1) an easy to remember phone number, and 2) an easy to remember URL that leads to your website. Thirty-five years ago our agency was one of the pioneers in dev

If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon be taking over our world and running our lives (see “iRobot” [2004] and “Ex Machina” [2014]). While entertaining to watch, th

Capitol City Honda is a locally-owned family business in Olympia, Washington, the state capital of Washington and sixty miles south of Seattle. Ed McCarroll, a native of Canada, proudly became a U.S. citizen in 1953 and was a partner in several car d

Those who truly understand the intimate nature of any business configuration know that it’s all about numbers, period. And the “numbers measurements” are copious, which in the case of the financial statement puts the accounting office personnel

Americans are buying more trucks, SUVs, and crossovers than cars. This is not breaking news, but rather a phenomenon that has been trending for several years. Reasons vary depending on who you ask, but on a personal level, I’ve only owned two cars