The objective of outdoor merchandising devices is to draw buyer attention to dealership inventory. Great merchandising draws shoppers’ eyeballs as they drive by.

Digital is an expectation, not an enhancement or an addition. Our culture has come to expect a digital experience in the smallest of our daily routines. Fast Food has become automated (the kiosk can’t

Good leaders all have one thing in common: They understand context. It’s a bit like parenting. You wouldn’t talk to a 7 year old the same way you would talk to an 17 year old.

The retail sales workforce is evolving beyond what we could have imagined years ago. But, is your sales training evolving with it?

Watch just about any sitcom and you’ll notice something: when everything goes wrong for the main character, it’s almost always because there’s been a miscommunication. Sometimes aliens or zombies

The belief that workers are productive because they have a big paycheck coming their way might hold some truth, but there’s a lot more to it than that. Happiness plays a major part in the productivity

Social Media has become an important channel customers use to reach out to businesses. From tweets expressing their displeasure, to Facebook wall posts asking for additional information,

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled,

When you're creating your marketing strategy you usually have the bigger picture in mind. Often times, we lose sight of the smaller details. It may not seem that big of a deal but the things we overlook