Edmunds.com said today it expects the industry to post the best June sales since June 2005, when 1.67 million vehicles were registered. The vehicle information site’s forecast has the industry

I started at a family-owned Toyota, CDJR, and Plymouth dealership in a small town in Kansas. We had between 5-7 guys and we were competing against the major metros of Kansas City, Topeka,

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an

Confident Financial Solutions, (CFS) a consumer finance company, today announced a partnership with Merchant Partners, LLC., to help increase service drive activity at more than 7,000

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve

We have all heard the saying, "referrals are the lifeblood of a salesperson's business." This statement is true, and it's true for many different reasons. When a trusted friend refers you, your

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.

A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies

Marketing studies tell us most purchases are emotional decisions rationalized later with logic. If you could flip the order and use a rational process to first establish an emotional connection with a consumer