Posts
Flick Fusion’s Tim James & Gina Reuscher Selected to Speak at Digital Dealer 21, Shining Spotlight on Video Marketing
Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at the 21st Digital Dealer Convention and Expo to be held August 8-10, 2016
Jul 5, 2016
Measuring ROI of Digital Marketing in Automotive
According to eMarketer, the US auto industry is expected to see a 16.3% increase in digital ad spending in 2016, increasing from $7.30 billion in 2015 to $8.49 billion in 2016. This means the
Jul 5, 2016
Video Marketing is Changing – How to Keep Up
Half of the world’s citizens are visual learners. They would rather be shown how to do something, than read about it. Yet for years, marketing was stuck in the printing press era. Slowly churning
Jul 5, 2016
YouTube Becomes Bigger Player in Auto Space
YouTube has become “the powerhouse platform for video,” including automotive content, says video advertising technology firm Pixability. The company’s Get Behind the Wheel: Auto in the
Jul 5, 2016
Predicting Behavior with Marketing Automation
As dealers, it has always been the dream to be able to predict when a potential lead may become a buying customer. Lead nurturing processes rely on the hope that enough nurturing will convince
Jul 5, 2016
How Your Dealership Can Use Video Chat To Increase Sales
When it comes to driving sales in your dealership, there might be some disagreement about the particular tactics that really make a difference, but there are a few key criteria that almost all
Jul 1, 2016
Making Rejection Work in Your Favor
When I speak to sales groups, the subject of rejection comes up often during our Q and A sessions. Rejection is a natural part of the business of sales, and it is critically important to learn how
Jul 1, 2016
Why Consumers Are Always ‘Passively Shopping’ for Next Vehicle
Automotive marketing and advertising company Jumpstart Automotive Group released its latest shopper study on Monday, drilling deeper down into the behavior patterns of women and
Jul 1, 2016
Hire for ATTITUDE and GOALS, Train for SKILL
During a recent conversation with a service manager at a high volume import store we had a discussion about how hard it is to get the right front line team assembled to handle the expected
Jul 1, 2016