Savvy sales professionals appreciate and practice the art of creating a positive first impression, which can go a long way toward making that initial mark on a sales prospect.

In medieval times, when a severe punishment was handed out, the convicted party was often sentenced to time in the dungeon. One such prison was known as an “oubliette” which comes from

The industry smashed several records in the first quarter thanks to high new-vehicle prices, but stretching terms and leasing weren’t the only ways consumers sought payment relief.

I’m not saying I have a Master’s Degree in economics from Harvard, but I do understand the fundamental principles of supply and demand. The price of goods and services is a direct reflection

It runs the gamut from startups offering consumers peer-to-peer or direct-to-consumer online car-buying, to companies like Cox Automotive and CDK Global helping facilitate digital retailing at dealerships.

What Black Book representatives heard dealers say in the lanes going into the Fourth of July holiday reinforced the latest data editors uncovered.

Buyer intelligence firm Autolist.com released data just before the Fourth of July holiday that shows that the $14.7 billion settlement for some Volkswagen diesel vehicle owners

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships.

I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a collection of tools and vendors. From Scott Brinker’s outstanding MarTech