Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced that it has added “Don’t Drive” and “Stop Sale” recall tracking

I’m struck by the dichotomy of authenticity which consumers experience on a daily basis. It’s a constant question about who to believe, will the product or service be right for me and can I trust this person

It’s important to get your dealership team involved at every level, from the very top all the way down. Not only does this improve engagement, but it shows everyone your dealer principal and

Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most

Let's get serious. Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel.

This week’s Black Book Market Insights report shows that car and truck segments depreciated at nearly the same percentage this past week. Also, cars saw heavier depreciation at the same time last year

Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see

In my tenure as a sales manager, I would bring the new hires together after the interviewing process was finished, before we started any formal training, and have a heart to heart discussion.

How are you adding value to the transaction for your customers? As people are making purchase decisions, are you influencing, or are you simply helping-- order-taking?