Posts
66% of Companies Want More Social Media ROI Measurement
Social media is the name of the game for businesses that want to attract consumer attention, and every day, more companies are realizing it.
Aug 15, 2016
Hard Facts: Instagram v. Snapchat [VIDEO]
Have you seen Instagram's new rollout? In an attempt to get users to post more content, the app has rolled out a new "Stories" feature in which users can post temporary videos that disappear
Aug 15, 2016
Mighty Auto Parts Announces Franchise of the Year
Mighty Auto Parts, a franchisor of sales and services in aftermarket auto parts, is honored to announce its Franchise of the Year, Mighty Pacific. Gary Schuler, Dick Hannah Dealerships
Aug 11, 2016
True or False: Your Vendor Results Are Skewed?
Every dealership in the automotive industry has some sort of relationship with vendors and their products. Whether it be for a CRM, Website Design, DMS, Email Marketing, Call Reporting...
Aug 11, 2016
Robert Atwood: The Plainspoken Ambassador of Fixed Ops
Robert Atwood knows fixed operations; he speaks with authority because he speaks from experience. As a senior instructor at NADA Academy in McLean, VA and a frequent workshop leader at the
Aug 11, 2016
Parts Pricing Beyond the Conceived MSRP SWAG
Recently, I developed some poignant materials and conducted workshops on various areas of Dealer parts operations. Part of this multi-faceted program included having participants perform
Aug 11, 2016
Content Counts: Drive Business with Good SEO Practices
Search Engine Optimization, SEO, getting Google to like you… it doesn’t matter what we call it, SEO is a vital component of your business because Google is king and ranking on Google can make
Aug 11, 2016
Four Styles of Inventory Videos That Boost VDP Engagement
Do your Vehicle Details Pages (VDPs) stand out from your competitions' VDPs? When a car buyer visits your dealership's website, they are asking two questions: (1) Do I like this car? And (2)
Aug 11, 2016
It’s Your Data: Manage and Control its Access on Your Terms
It can be said that it’s a new day for dealerships in the industry. “Big data” has paved the way for dealers to use their extensive repositories of consumer data in incredibly strategic ways,
Aug 11, 2016