The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and

The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and

My first Retail management gig came in the mid-1970’s when, as a frustrated Zone Manager for Renault, one of my dealers offered me a piece of his business if I would come in to help

Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. While Schuman was on the Street Toyota lot tracking down the fictional creatures

Most new vehicle dealerships have a robust marketing plan that commonly exceeds their co-op matching from their manufacturer. They spend aggressively to tell and re-tell consumers

This one thing is so simple, and yet so important.

Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about

Caldwell & Kerr taps Jason Wiley for new Vice President of Business Development position at SEO/SEM/Pre-Roll subsidiary company DyGen. The automotive advertising veteran brings over 17 years

Automotive Compliance Consultants today announced a donation of $1,000 to aid dealership employees affected by recent floods in Louisiana.