When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.

Are all your teammates in alignment with where you want to go?

In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry,

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return

Change is necessary for businesses to grow.  That’s true for the salon down the street, for the local grocery store, and for your dealership.  In order to keep up with consumer wants

Continuing to demonstrate its leadership in the social media and digital engagement marketplace, Digital Air Strike today announced that for the second year in a row, it has captured

Xtime, a Cox Automotive brand, has announced that its corporate headquarters in Redwood City, California, has achieved zero-waste-to-landfill status, attaining a 90% diversion rate

With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. Currently, Facebook algorithms work in conjunction