It’s not uncommon for dealers and used vehicle managers to complain that “we have to pay too much” to acquire auction vehicles.

As a dealer, what’s the initial goal when interacting with a new prospect entering the lot? Building rapport, gaining trust and qualifying intent are most likely top of mind.

Social media marketing isn't new anymore but many dealers are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better online reputation

Glen Drobney, General Manager/Partner of Sands Chevrolet in Glendale, AZ is the second generation of his family to work in the retail automotive industry. His father owned

Peak Performance, the trusted authority in automotive customer engagement, is proud to announce its merger with three other automotive leaders to create a powerful new company: Affinitiv

7am Monday morning 22 years ago my phone rings. It’s one of my newest and biggest advertising clients on the other end of the line. This can’t be good. “Jim, my competitor is using

Most business owners review their financial performance monthly, reviewing a complete set of financial documents that paint a picture of the health and vitality of the business.

Most likely you may have heard the expression “it is not what you say but how you say it.” This expression happens to have a much more profound impact than we casually give credit

If you were standing in front of a house on fire and there was a hose and hydrant, everyone would say that the solution to the problem is to connect the hose and put out the fire.