KAR Auction Services, Inc. (NYSE: KAR), a provider of used-vehicle auction services, announced today the promotion of Gary Fields to vice president of KAR IT Shared Services (ITSS).

According to Advertising Age, approximately one in four buyers uses mobile technology to research their options before purchasing a vehicle

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having

After more than a year of dedicated development and collaboration with dealers, DealerSocket will officially release iDMS at the company’s User Summit, Oct. 3-5, in San Antonio, Texas.

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them.

There’s good news and bad news on this topic...but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted issues to solve they didn’t

This week’s Black Book Market Insights report shows how car segments, particularly Sub-Compact Cars, retained their values better compared to other car segments. The report also

Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?

Transparency Launches New Offline Attribution Solution and AI-Based Identity Layer Marketing Platform, Without Cookies or Pixels Leverage Individual Attributed Marketing Profiles