Posts
Sept. Update: Manheim on Prices & Black Book on Depreciation
Whether looking from the dealer perspective of used-vehicle prices for units running down the lanes or movements in depreciation that finance companies might consider, neither Manheim
Oct 12, 2016
A Mechanic Faces the Age of the Self-Driving Car
Joe Sevart, an auto technician turned business owner in Kansas City, Missouri, talks about the future of servicing more advanced vehicles.
Oct 12, 2016
Federal Cars Getting Auctioned off with Open Safety Recalls
If there’s a recall on a car, the federal government expects owners to get it fixed right away, however, when it comes to the government’s fleet, recalls many times go unfixed.
Oct 12, 2016
Big Data Keeps Your Dealership a Step Ahead of the Customer
The topic of big data is one most nontechnical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at worst, for minds not keyed into the mysteries
Oct 12, 2016
Automotive Marketing 101: Best Practices for Your PPC Campaign
Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey?
Oct 12, 2016
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,
Oct 12, 2016
Car Shoppers Feeling Web-To-Showroom Disconnect
More and more people are looking for their next vehicle online. That’s changed the nature of brick-and-mortar shopping, with many buyers starting the process digitally and finishing it at the dealership.
Oct 12, 2016
Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?
I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events.
Oct 12, 2016
The Customer Survey That Changed A Dealership’s Digital Destiny
Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey
Oct 12, 2016