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Know Your Customers to Beat the Buy-From-Your-Couch Trend

One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars.  Their overall dispositions have changed, the reasons they purchase and lease have shifted,
Oct 19, 2016

MyDealerLot (MDL) Announces the Release of Bloodhound™ using Bluetooth Beacons for Vehicle Location Management

MyDealerLot (MDL) announced today the availability of their revolutionary Bloodhound™ product for locating vehicles using affordable Bluetooth Beacon technology.
Oct 19, 2016

Mighty Auto Parts Launches Fall Consumer Rebate Promotion

Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces its Fall 2016 Consumer Rebate Promotion.
Oct 19, 2016

String Auto Dealers Beat National Average Midsize Sedan Sales By 16%

String Automotive, provider of the auto retail industry’s first and only Dealer Positioning System® (DPS), outperformed their peers significantly in August, selling 16% more midsize sedans
Oct 19, 2016

Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters
Oct 19, 2016

Train Your Service Staff to Be Awesome on the Phone

Since the phone is always ringing off the hook in the Service drive, it’s good business sense to help ensure your service staff is just as awesome as your sales staff when it comes to handling calls.
Oct 19, 2016

This Week in Social Media News: Week of October 17, 2016

Pinterest provides an opportunity for your business to reach new and existing customers by targeting because Pinners are looking for ideas to act on. People use Pinterest to get inspired,
Oct 18, 2016

Dare to Be Different with Your Marketing

Have you seen the new Annie Leibovitz ad campaign for the 2017 Lincoln Continental yet? The photography is stunning. The imagery conveys a sense of authenticity,
Oct 18, 2016

Digital Car Buyers Mean More Showroom Traffic, Not Less

There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability
Oct 18, 2016